Scaling with SEO
Ramp, a fintech unicorn solving expense management for small to mid-sized businesses, had a successful content program.
They wanted to extend their SEO reach and build a moat in search results.
The Challenge
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Ramp had high-quality bottom funnel content and was expanding its SEO program.
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But finding reliable content writers who understood SEO and finance was challenging.
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Low-quality content could damage Ramp's brand and spotlight it for the wrong reasons.
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The Solution
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Create authoritative articles fine-tuned for SEO to boost Ramp's visibility online.
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Interlink between Ramp's considerable asset library to direct traffic toward conversion-oriented assets.
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Produce this content at scale to help Ramp quickly establish a moat in search results.
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The Results
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70% of traffic to Ramp's website was driven through top funnel SEO articles created.
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Ramp's team had a reliable partner who could deliver high quality pieces with a quick turnaround.
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Minimal edits or on-page SEO fine tuning thanks to content expertise.